IBC brings together the world’s leading broadcasters, content owners, rightsholders and solution providers for the media and entertainment industry. This year, Sony invites us to experience how their cutting-edge IP networking, software-based workflows, and purposeful AI tools seamlessly connect visionaries globally. Their focus is on immersive content, premium broadcast, cinematic live experiences and web & social-first productions.

Among other innovations, Sony continues advancing automated video capture by combining AI, 4K 60p imaging, and native IP integration. The new 4K 60p cameras SRG-AS10 & SRG-XS10 are designed for hybrid education, corporate environments, and sports facilities. These new PTZ cameras reflect a broader industry trend toward more flexible, connected, and automated productions that reduce operational demands while maintaining professional-quality results. The SRG-AS10 and SRG-XS10 support up to 10x optical zoom in 4K. In addition, using Tele Convert Mode, they support up to 20x zoom in Full HD, providing flexible framing for a wide variety of capture and streaming scenarios. These cameras are suitable for a wide range of shooting distances in concert halls, theatres, gymnasiums, and similar venues—from close-up shots to the back of the hall. Their compact, lightweight design blends seamlessly into various environments such as classrooms, meeting rooms, or even narrow spaces like backstage wings or sports venues, where it may be difficult to position a camera operator. The two new models, SRG-AS10 and SRG-XS10, are expected to be available near the end of 2026.